The goal of our headshot photos is to create the most beautiful portrait of the subject and to sublimate his face, by relying on a light technique that Violet has developed and by allowing the person photographed to communicate a specific feeling: self-confidence.

For us, this feeling is essential to the success of a professional photo, the purpose of which is to make the first impression.

This is why, for each person, we offer pose training in order to develop, together, a posture that allows this feeling to be transmitted to the viewer of your headshot.

1 – COMPOSITION

A classic portrait does not have a specific frame.

Usually this is a vertical photo, framing the head up to the waist. Other corporate portraits include ¾ of the person, or even the whole body.

The headshot, on the other hand, offers a horizontal and much tighter frame. It only includes the head and shoulders. A wise choice: only the face can identify a person, the stomach, arms (etc.) are only a distraction.

Today, the headshot is used everywhere: websites, brochures, magazines, books, etc., although its name is still unknown to the general public.

For several years, for example, all social networks have displayed your profile picture in headshot format.

It is therefore more efficient and coherent to create a beautiful corporate headshot, rather than working with another photo format which will ultimately be reshaped into a headshot.

2 – LIGHT

A professional portrait uses the environment around the subject to create its universe.

Indeed, a corporate photographer uses natural light to also highlight the background, behind the subject being photographed.

The headshot offers another value proposition: it is about showing the best possible version of the person’s face. To create it, the photographer uses flashes to control the light very precisely and highlight the subject. A sober background, in a single color (gray or white), allows the face to remain the hero of the photo.

A sober background, in a single color (gray or white), allows the face to remain the hero of the photo.

3 – EXRESSION

Originally, the headshot was created for the world of cinema, so casting directors could select their actors. Indeed, thanks to this technique, the expressions are put forward, offering a composition identical to that used in the seventh art.

In the professional world, the headshot allows you to communicate a strong message: that of trust. This is the key to a great photo! As an expert corporate headshot photographer, Gabriel will share with you his tips for conveying this feeling. Depending on your role, accessibility can also be worked on.

In view of these major differences in terms of composition, light and expression, it is understandable why the headshot is attracting more and more companies for their corporate communication and marketing operations, while the portrait no longer finds its place.

Headshot photography is used by companies, large and small, all over the world, to promote their brand and set the visual tone of their identity. The most common types of images used for corporate photography are professional portraits and company staff portraits. They are used on websites, for brochures, stationery, advertising / marketing materials, annual reports, social media, etc.

These images tell customers or investors a lot about the people and the culture of the company. Large corporate photos showcase the quality of the service or product offered and, when done well, help promote the standards the company adheres to in its day-to-day operations.

An experienced headshot photographer in Indianapolis approaches a headshot photoshoot with great precision and execution. With a detailed agenda and a schedule prepared in advance, they can perform at the highest level on the day of the session. Absent employees and resources from work is costly for companies, so it is important that the headshot photographer stick to the set schedules – often executives and company employees have a very short window for their shoot. and the photographer should make sure they are on schedule.

When taking headshot portraits, it is important to understand the aesthetic style, culture and clients’ demands for photos. Will the images be used on a website? How will they be displayed on the site? Does everyone have to face a specific direction? Should all images be uniform in terms of height or cut, tone (serious or playful)? This needs to be seriously considered before the shot and these details should already be known to the headshot photographer.

Experienced headshot photographers have a variety of lighting and pose settings that they use that can vary widely from photographer to photographer.

Here are our proven tips on how to get the best results from your headshot portraits – keep in mind that you will always be under great pressure to deliver great images on time:

Posture – Body language is an important aspect of corporate photography. Body language for corporate images should convey confidence, confidence, self-control and authority – all qualities that are important in business. The subjects of corporate photography are often senior executives who will need you to bring out these qualities during their shoot. We encourage subjects to stand or sit upright. Have them put their hands together firmly or adopt a puffy posture – such as having their hands around the waist or elbows a little splayed out. You also need to determine if their posture is tilted forward or backward. A forward lean posture is synonymous with confidence, ease of approach and works well. A backward slant posture conveys the opposite, that is, qualities such as shyness, rigidity, distance and lack of accessibility. These postures should be avoided at all costs in corporate portraits.

Lighting – We personally use a three light setup, with stripboxes for precise light and shadow control. A corporate photographer must know the qualities of light of his devices. Softboxes create soft lights and shadows, while most flashes produce hard / intense lights. The distance from your flashes, as falling light can produce drastically different effects. Additionally, different skin tones may require slight lighting adjustments between subjects. We avoid photographing hot spots – pure white spots on the skin, which are the result of too bright or too bright lights.

Reflections, Shadows, and Other Optical Anomalies – We always consider reflections in our corporate images, such as glare on glasses, and we know the best angles to position flashes to eliminate glare and achieve excellent lighting. Many people in the business world wear glasses and you need to be able to make the right adjustment quickly. When taking group photos, we are aware of the shadows that are created when one subject is standing in front of another – it may be important to space subjects properly or change the angle of the flashes. Depending on the strength of the lenses and the angle of your subject, this can also create optical illusions in the lenses. We keep an eye out for these illusions as it may be necessary to recommend a different angle or a pose that lessens the effect.

Details – We make sure to check the images individually after each batch shot to be sure to catch the tie askew, the irregular collar, hair covering the eyes, or anything that could spoil an otherwise excellent shot.

• Build empathy with your headshot photos
  No matter what industry your business is in, it’s critical to make the connection between what your business does and the person behind the action. A potential customer should feel comfortable choosing your business over another. The key to gaining a customer’s trust is to be as honest as possible and to show that you have confidence in what you are doing. Trust is a subjective feeling rather than a rational act. Empathy is instinctively triggered by human contact.
• Put your staff in their best light
  Company portraits are the best way to portray your company and your employees. The absence of photos on your site will make it bland and unidentified. But what’s even worse is a site with bad photos of your employees, it could spell disaster for your reputation.
  To avoid these problems, put yourself in the customer’s shoes. Do your employees make you want to work there? To get these attractive and quality photos, hire a headshot photographer, it will help you give the right impression of your business.
  Here’s a quick tip: Make a list of your business values ​​and give it to the photographer so they can convey them through the photos. This will help the photographer define parameters such as body language, clothes to wear, lighting and expression.
• An identifying photo for personal use as well
  A company portrait is not only an element to add to your website, but also a personal asset. This portrait can be used for your CV, business card or LinkedIn profile. A profile with a photo is 14 times more likely to be viewed. A great headshot allow you to introduce yourself directly, which makes you more memorable than just a name and description. Preparing for a photo op for a portrait can be overwhelming, so it’s important to figure out what makes you comfortable to reassure yourself beforehand!
• Improve your brand image
  Professional headshot photography of a corporate event will enhance your branding image. High quality photos will make your business look professional and respectable. These event photos can be used in marketing campaigns to promote your business. By taking natural and spontaneous photos of your employees at work, you will show potential customers an authentic and sympathetic side.
  Photos of your actual employers at work (instead of obvious stock photos) will create a human bond between you and the customer. Nowadays, in the digital age, the human connection is often lost due to the decrease in physical interactions and the increase in online interactions. Corporate event photography helps showcase your brand and your people. Professional photography campaigns can highlight the unique elements that make up your organization and inspire prospects to take an interest in them and contact you.
  “A picture is worth a thousand words” – it might be an old-fashioned sentence, but it is true; a single image can speak to your prospects better than any catchphrase. These professional images can be used in social media campaigns, which will help bring your brand closer to the type of followers you are looking for! By improving your branding in this way, you will help your business achieve scalable growth through direct and profitable marketing techniques.
• Improve your employer brand image
  Employer branding is becoming more and more important, especially in the digital age, but what is it? Employer Branding is the process of promoting a company as an employer of choice to a specific target audience (the one the company needs and wants to recruit and keep). Every business has an employer brand, the brand itself being the company’s identity as an employer of choice. However, what the company promotes must be true, credible, relevant and ambitious.
• Presentation of the company and its activity
  Before your potential customers make the decision to buy, they will want to learn about your business and its professionalism. Employer branding will inform your future clients. Corporate event photography is a great way to educate people in a simple but effective way, helping you reach qualified buyers in your industry.
• Attract the most talented employers
  To understand how to attract new employers, put yourself in their shoes …
  Do your employees make you want to work for your company?
  Who best represents the values ​​of your company? Who has a fascinating story to tell about their work at the company?
  By presenting your business as professional, unique and trendy (via photos and videos of your employers, offices, events you organize or attend, and which will then be shared on your social media), you will create a brand strong and recognized employer and will encourage the most talented employers to join your team!
• Bringing employees together through the values ​​of the company
  Corporate communication conveys a message about the culture and core values ​​of the company, its leaders and employees. It highlights the different people involved in its growth and corporate images are fundamental to how the business presents itself. Outside of your website, business portraits can be used on many different platforms, both physical and digital.
• Stand out from the crowd
  The aim is to clearly show the good reasons for contacting this company rather than others. It is therefore imperative that your business stands out from other companies offering similar services. By having company photos taken, you will show the human side of your company, which, if done correctly, will also reflect your values ​​and standards.For the best, high-quality photos, hire a headshot photographer to reflect the image you want to convey.