Why Your Business Needs Professional Headshots

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People buy from people. Whether you run a small firm, lead a department or are building a startup, clients want to see who they’ll be working with. Professional headshots are one of the simplest ways to show them.

Where your business uses headshots

  • Your website’s “About” and team pages.
  • Proposals, pitch decks and RFP responses.
  • LinkedIn profiles for you and your team.
  • Email signatures and online directories.
  • Press releases, award submissions and event programs.

Every one of these is a first impression. A consistent, professional set of portraits makes the whole business look more established.

Faces build trust

A page with real, well-photographed faces feels more trustworthy than stock images or no photos at all. Clients can put a name to a face before the first call, which makes the first meeting easier for everyone.

It reflects the quality of your work

If your headshots look improvised, clients may wonder what else is. Polished portraits signal that your business pays attention to detail, which is exactly what most clients are paying for.

For business owners and executives

As the face of your company, your own portrait carries extra weight. It appears in press, on panels and next to your company’s name online. A Pro Session gives you 30 minutes of in-depth coaching, styling details like tie alignment and glare-free glasses, and up to two outfits. If you need images for several uses, the Premium Session gives you six.

For teams

Matching portraits make a team look unified. I bring a temporary studio to your office, photograph everyone with the same lighting and background, and keep the setup on file for future hires. Read more about consistent team headshots.

Why not use phone photos?

Phone photos can be fine for casual social media, but they rarely match each other, the lighting is uncontrolled, and nobody is coaching the expression. Read professional headshots vs DIY.

Frequently asked questions

How often should a business update its headshots?

Whenever people change roles or no longer look like their photos, and whenever new people join. Keeping your setup on file makes new-hire photos easy.

What does it cost?

Team headshots start at $160 per person with the Express Session; individual Pro Sessions are $250. See the rates page.


Ready to put your best faces forward?

I photograph business owners, executives and teams in my studio in Indianapolis or at your office. Learn more on my headshot photographer in Indianapolis page, or tell us about your team.